2014 NBC Network & Cable Upfronts


The NBC Network and Cable Upfronts took place at the Jacob Javits Center and each featured a live audience of 300+ network and advertising executives and celebrities. Technical features included a larger than life LED wall, intricate scenic elements and an online live stream to a select audience. Additionally, TV Tech managed a massive after party featuring a performance by Jessie J, and facilitated an E! Red Carpet Show. TV Tech’s project scope included heavy involvement in the pre-production and planning process, execution, and delivery; and specifically included the following responsibilities:

  • Designed the structural and technical build of the show
  • Managed video screen control and mapping
  • Additionally, managed all aspects of lighting, rigging, and sound design
  • Created a full show budget and a 9 day schedule
  • Hired and managed a full technical production and show crew
  • Negotiated and scheduled union labor
  • Contracted with 15+ vendors
  • Location management, including permitting and trucking logistics
  • On-site management and coordination of all technical event logistics
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